FAQ

Question

You set up a Google Analytics and you noticed that most of your traffic is “Direct Traffic”. If you’re trying to promote your website in Google, what is the meaning of that?

Answer

"Direct Traffic" basically means Google didn’t identify any sort of where-did-this-come-from information attached to the visitor.

This can mean:

your visitor typed your website address directly into the browser
your visitor clicked a link to your website inside a PDF
your visitor clicked the link to your website in your email footer
your visitor clicked a link inside an email (unless it was from one of your analytics-integrated email marketing service provider campaigns)
your visitor clicked on a shortened URL (sometimes)
your visitor has your site bookmarked
you (or anyone else in your business) has your site has the auto-loading home page (this doesn’t happen if you have your internal traffic properly blocked)
and a few more code-speak scenarios

Question

Your new website is great, but Google crawler can’t find it and and show at the results pages. What can be the reason and how can you make google crawler to find and crawl your site?

Answer

Typically if pages aren’t being indexed it’s because the content on those pages aren’t unique, the title tags and meta descriptions are generic, and not enough websites are linking to your internal pages.

Also, here are a few steps that may help you to fix this:

*Submit a sitemap to google – by Submitting a sitemap it will help Google determine what pages you have on your website so they can index them.

*Check if access was  blocked to your pages via "robots.txt file"

Question

Google can find your website and show it at google results pages (SERP).
Unfortunately, you website snippet CTR at Google result page is low.
How can you optimize your snippet in Google SERP to improve CTR?

Answer

In order to optimize your website snippet CTR you should add structured data of the appropriate type to your content. Make sure to comply with any policies that each type has regarding Rich Snippet display.
For more info click here.

3 Reaosons to improve your snippet:

• Improve your CTR – more clicks which generate more Leads.
• Provide more information about your website to google.
• It has a positive effect on search engine rankings.